Merging and Clashing Cultures, & Defending Human Rights Essay

meeting and Clashing Cultures, & Defending Human Rights - Essay ExampleFor example Have a Coke and grimace and then the latest Open Happiness with which people every(prenominal) across the public can get in touch to, but the campaign Coke is it is restricted to shores of the United States only. Moreira very logically elucidates this saying that although Coke is a host in America, yet Coke is a guest, not the host, in most countries and this could campaign would be rejected by an international audience. Marketing Strategies Applied by Coca-Cola It is very true that the trademark of Coca-Cola identifies itself with a despotic tone of advertising. This can be further explicated as a technique in world marketing. The name Coca-Cola is found to be comparative with happiness of all kinds. This why one can drive the trade name to be correlated with festivities, major sporting events like the World Cup, stadiums, and posters that represent infirm spirited frivolities. It is believed that the company intentionally associates itself with all these values of life that can create an atmosphere of joviality. This is intentionally done to increase a positive consciousness among the common masses. Coca-Cola Relating Itself with the Customers It has been observed that Coca-Cola works on the positive psychology of the masses. People can relate to the optimism that it projects as a brand. People who are pent up with their ordinary lives can feel a sudden freshness by procuring a Coke. A natural example of this is a working executive, confined to his or her cubicle or even a mariner working in a positionory find it to be a refreshing drink. What this means is that all humans think alike, there is no basic difference between them as the emotion rest to be the same and this is exactly what Coca-Cola aims to accomplish. In simple words this creates a desire which Coke tries to determine by fascinating all and sundry irrespective of their social backgrounds. Coca-Cola I n American Culture The fact that the marketing tactics of Coca-Cola is based on ubiquity is quite interesting in itself. This can be further justified by this piece of information that it has merged with the countrys culture it has visited into. In short it has become a part of the major culture wherever it has marketed itself. It is like the very antecedent of El Kiosko Budweiser show in Puerto Rico that Arlene Davila points out. She finds that people think locally produced shows are reflections of the local culture. thence the Puerto Ricans have acknowledged Budweiser beer as a local product (Davila, 2004). Likewise Coca-Cola has been mingled with mainstream cultures like in chinaware they have chosen one their best as a brand ambassador. The Wang Lee Hom who is admired by all in Taiwan, sings the jingle of Coca-Cola with a Taiwanese melody. That is Coke does not act like the oppressive colonizer. Much to the contrary it has mingled itself with the larger cultures of the world . This has one more string attached to it that of the companys opine for music. It comprehends world music as part of their marketing strategy for sure. Coca-Cola in Indian Culture In India Coca-Cola has to cope with a number of things. The new Indian consumer had a different taste. This consumer did not want to be fooled by a foreign company. This nouveau generation of consumer preferred Indian products over